About Hōjicha Co.
Hōjicha Co. is the first brand to specialize in hojicha roasted green tea in North America. Our premium hojicha is packaged fresh directly from the fields of Kyoto, Japan. We proudly offer high quality hojicha which is naturally decaffeinated, contains no additives, and no unnecessary blending or processing. Roasted green tea offers many of the health benefits of traditional Japanese green tea while containing virtually no caffeine or bitterness. Our 2018 hojicha harvest includes Hojicha Gold Roast, our highest grade green tea, and Hojicha Dark Roast, a deep, smoky and sweet roasted tea.
About the Founders
Danielle Geva has lived on three continents, and currently resides in Toronto, Canada. She studied Entrepreneurship and Marketing at Ryerson University, and was a founding member of the Digital Media Zone (DMZ). In her professional life, Danielle has helped brands from across the world generate demand for their products, including several Y Combinator, StartX, and DMZ technology startups. Danielle Geva is also the author and illustrator of Why to Wake up, her first book of illustrations.
Danielle’s love of green tea started in Japan, during the peak of the cherry blossom season. Up until that point, Danielle had never found the perfect cup of green tea to suit her taste. Everything changed in a small and cozy teahouse in Osaka, where Danielle tasted hojicha for the first time. It was love at first sip. The roasted green tea, known as hojicha, was sweet and smoky, without any of the bitter aftertaste that accompanied green teas she had previously tried. Hojicha also filled the air with its distinctive earthy aroma, soothing everyone as they breathed in the pleasant scent.
As soon as Danielle got back to Canada, she tried and failed to find high quality hojicha in stores. Danielle decided to launch a tea company for everyone to enjoy the best hojicha without having to hop on a plane. Her Co-Founder, Francois Mathieu, shares her commitment to sourcing and distributing authentic and fresh Japanese green tea directly from the fields of Kyoto. Danielle’s favorite roasted green tea from the Hōjicha Co. collection is Hojicha Dark Roast. She enjoys it as a latte in the morning, and then slow-chills the second steep for a refreshing afternoon drink.
Francois Mathieu is a technology marketer and entrepreneur based in Toronto, Canada.
Francois has been regularly drinking tea both for pleasure and for its health benefits for nearly two decades. Over the years, Francois discovered that most of the options available in stores and coffee shops were full of sugar and additives which hid the true flavors of tea. Furthermore, the tea’s quality and origin was often unclear. Francois then began to source superior teas from reputable regions and producers of matcha powder and sencha to perfect brewing tea at home.
During one of his trips to Japan, Francois was offered hojicha green tea at a small teahouse in the Shinsaibashi district of Osaka. Not only was the cup of tea delicious, he had never encountered a green tea with such a pleasant aroma before. Eager to share the popular Japanese beverage with friends and family, Francois brought back hojicha from Kyoto. Hojicha was an instant crowd-pleaser, and left everyone craving more.
Francois partnered with Danielle Geva to launch Hōjicha Co. with the goal of bringing premium hojicha roasted green tea to North America. Hōjicha Co. teas proudly contain no additives, and no unnecessary blending or processing. Francois’ favorite roasted green tea is Hojicha Gold Roast, which is made with high quality spring sencha tea leaves. He enjoys hojicha warm to best experience a deep umami flavor.